REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Frightening food for thought. I saw these containers in a deli while on a recent trip to upstate New York. The misspelling reminded me that typos can be quite funny. But when you’re working on the other side of the deli counter, typos are rarely funny and can result in ghastly reprints, confusion, and embarrassment. We communicators must stand by the accuracy of our work. And those are words we should never have to eat.

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