FEATURE : Harness the branding power of alumni magazines

Alumni magazines can be more than just a place for grip-and-grin photos and self-congratulations. Why not use these very visible publications to highlight stories that show how your college is changing the world for the better through research, community service, and other institution-sponsored programs?

We designed the covers shown here for two of Widener University’s alumni publications, one for the overall university and one for the law school. We helped them show audiences how the college is opening doors to new cultures, and how its law school is on the cutting edge of criminal defense and surveillance technologies. These articles are not only interesting and engaging, but they also strengthen Widener’s brand. Your alumni magazine can do the same for your institution—and still have room to share alumni news and help people reconnect with their classmates.

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