FEATURE : Instant Website Test

Is there a way to get quick feedback on your website’s marketing messages without committing to a full-blown communications audit? At GCF we say, yes, there is! Try this simple test. The results just might surprise you.

  1. Visit the homepage of your top three competitors and study each for 10 seconds.
  2. Look away from the screen and write down a word or series of words that describe your impressions of each homepage.
  3. Now do the test on your own institution’s homepage.

If you’re not happy with how your website stacks up, it may be time to seriously reconsider the messages you’re sending. Remember, visitors are making assumptions about your site in the blink of an eye. The Instant Website Test replicates the speed with which you—and your competitors—are being evaluated. Although not all visitors enter your site through the homepage, it provides the most common point of engagement. It is vital that this key gateway delivers a powerful and appropriate message about your institution.