REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Mixing Apples and apples. We’ve heard much about the claim by Apple Inc. that New York City’s fresh GreeNYC logo is too similar to its own and must be pruned. Apart from the drawing of the leaf, we think the graphic look of the GreeNYC logo bears little similarity to Apple’s, making it hard to confuse one with the other. Besides, New York has a legitimate claim to the word “apple,” since “The Big Apple” has been New York’s nickname since the 1930s. We understand Apple’s right to protect its trademark, but this nitpicking demonstrates that two very strong and very different brands make it hard to confuse apples with Apples.

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