REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Punctuation is important. Period.  Periods, commas, and hyphens matter. Surfing the internet, we stumbled upon this powerful demonstration of what can go wrong when you misuse these small things in life:

Dear John:
I want a man who knows what love is all about. You are generous, kind, thoughtful. People who are not like you admit to being useless and inferior. You have ruined me for other men. I yearn for you. I have no feelings whatsoever when we’re apart. I can be forever happy—will you let me be yours?
Gloria

Dear John:
I want a man who knows what love is. All about you are generous, kind, thoughtful people, who are not like you. Admit to being useless and inferior. You have ruined me. For other men, I yearn. For you, I have no feelings whatsoever. When we’re apart, I can be forever happy. Will you let me be?
Yours,
Gloria

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