NOTEWORTHY

1.5 million views in just 60 days  How did the University of Minnesota garner 1.5 million views of an educational YouTube video in just 60 days? They featured science lessons on the concepts behind Watchmen, the 2009 Warner Bros comic book-based movie. This article features an interview with Elizabeth Giorgi from the news service at UMN Office of University Relations. According to Ms. Giorgi, the University worked with YouTube directly to promote the video, built a relationship with Warner Bros, timed the video’s release to coincide with the movie’s media blitz, and combined educational material with pop culture. Basically, the University has turned viral video marketing into, well, a science.

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