Extra, Extra! TED, the Technology, Entertainment, and Design conference that grew into a “small nonprofit devoted to Ideas Worth Spreading,” makes genius ideas available to the average web surfer. In this video, European newspaper art director Jacek Utko shares his experience redesigning a dying art form. His results have been incredible: not only have his exuberantly-designed front pages won prestigious design awards, but they have also greatly increased subscription rates (up to 100% in Bulgaria). His success stems from using design to change the way readers experience and interact with their papers.