REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Write hear, right now. I was listening to National Public Radio one morning and stopped in my tracks over an ad for The Daily Record. The voice-over announcer said, “The Daily Record. Know more.” But what I heard was, “The Daily Record. No more.” During this time of great distress for newspapers, such a misunderstanding is especially ominous. What you write and what you say may not always be interpreted the way you intend. Listen closely when you translate an ad campaign from print to broadcast media.

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