REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Admissions departments enlist student bloggers  GCF interns, Beth Kelley and Jenna Mucci share: The very first thing I do when I’m about to schedule classes for the upcoming semester is visit ratemyprofessors.com and scroll through the numerous blogs about instructors. Over the years, these blogs have helped me choose my ideal professors. Recently, colleges and universities have begun placing student blogs directly on their admissions sites. In these blogs, current students write about classes, professors, events, politics, gossip, and an endless array of other topics. Not every school has been eager to feature non-edited student blogs, but institutions such as MIT, William & Mary, and UMBC have already embraced the concept. There are many things to consider when choosing a class or a college. Student blogs provide an insider’s perspective that helps round out the available information.

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