FEATURE : Branding the newest school in America’s first research university

At The Johns Hopkins University Carey Business School, we are committed to transforming business education through a uniquely humanistic, integrated approach to instruction and research.

The statement above lies at the core of the branding strategy for Johns Hopkins’ newest program—the Global MBA of the Carey Business School. GCF is working with the School to create materials that convey the program’s emphasis on business with humanity in mind. The program will cover the essential subjects of business education but with an innovative academic structure and a philosophy of producing students who want to profit society as well as turn a profit.

The Johns Hopkins Carey Business School shares the Johns Hopkins University’s dedication to improving lives on a global scale by addressing pivotal societal issues, including health, poverty, education, and environmental sustainability through rigorous research and education.