REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Fast food joints upgrade their ambience Have you noticed that your favorite fast food restaurants (McDonald’s, Burger King, and Taco Bell) are all getting makeovers? When you walk into one of their newly renovated locations, you have to stop and wonder if you walked into the wrong place. This building with modern décor and ambient lighting can’t possibly have your favorite #3 value meal on the menu…can it? Yes, it can. But does the new interior make the food taste better or improve your experience? We think that a comfortable atmosphere contributes to the experience of comfort food. Furthermore, an improvement in experience improves customer loyalty to the brand.

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