REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

But wait…don’t order yet!  What’s the first thing you think of when you hear the word Snuggie? For most people, it’s “I hate that commercial for those shapeless bags with arm holes!” In spite of the annoying ads, who received a Snuggie for the holidays this year? Could the Snuggie be a really good idea in disguise? Sure, it’s dumpy, but it’s comfortable and it really keeps you warm. Who says you should only wear the Snuggie while curled up on the living room sofa? Why not throw style to the wind and get cozy in that drafty office? Or go on a popular Snuggie pub crawl with other blanket-wearing fans?

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