REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

It’s okay to be crabby, hon  I saw this cab on my way in to work one day and wondered why any company would want to describe itself as “crabby.” Wouldn’t that be a marketing disaster? Then I realized why it’s acceptable…because we’re in Baltimore, hon, and we have cornered the market on crabby. Just don’t try this in New York City.

Tags: