REAL WORLD MARKETING
Miscellaneous observations from an educational communicator’s perspective
It’s okay to be crabby, hon I saw this cab on my way in to work one day and wondered why any company would want to describe itself as “crabby.” Wouldn’t that be a marketing disaster? Then I realized why it’s acceptable…because we’re in Baltimore, hon, and we have cornered the market on crabby. Just don’t try this in New York City.
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