REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Sometimes low tech is high efficiency  One of our printers prefers to track job flow with a very low-tech system: a job board with hand-written index cards that can be manually moved and re-ordered when necessary. Staff members prefer the board to tracking software, even though the rest of the shop uses nothing but the latest in printing software and technology. In their experience, the index-card system simply works best. Is it dangerous to suggest that new is not always better and that some things are fine just as they are?

Recently I replaced my toaster oven because I got tired of waiting around all morning to brown a slice of bread. My new toaster oven looked great with a stainless steel cabinet and industrial style handle and glass window. I was shocked to discover that it performed as poorly as the old one. Why can’t they make toasters like the one my mom had over 30 years ago? That baby was sweet and quick and worked flawlessly for decades. It’s fine to be dazzled by the gleam of the new, but everything that shines is not always better.

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