REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Presidents who tweet Social media, in contrast to mass emails, websites, and print media, connects you with thousands of people with one tweet or one status update—immediately. This article encourages high-level corporate managers to join the conversation in an authentic way to build audience connections with the company. The same philosophy can apply to colleges. If the president and dean are sharing their thoughts with followers on Twitter and fans on Facebook, they will connect more deeply with audiences than they would on a generalized institutional account.

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