REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Dear [insert name here] I recently received an email that made me feel like a nobody. My name in the greeting appeared in a much smaller font than the rest of the message. This flub revealed the email for what it was—a mass mailing disguised as a personal message. If your institution uses an email program to forge connections with students, parents, donors, or friends, make sure it works seamlessly. Otherwise, you may be sending them the wrong message.

Tags: