Slug bug! Volkswagen reintroduces an old childhood game in their humorous new commercials. This is great advertising—making people laugh, linking a product to fond childhood recollections, and causing audiences to remember the brand.

Tags: Real World Marketing

This entry was posted on Saturday, May 1st, 2010 at 12:20 pm and is filed under Spring 2010. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.