REAL WORLD MARKETING
Miscellaneous observations from an educational communicator’s perspective
There is no box Thinking outside the box? Think again. Here are some of the world’s most innovative ads. How do yours compare?
News and notes for educational communicators
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- +Winter 2012
- Seen and Noted
- Seen and Noted
- Field experience
- Amazon's new cutthroat practices
- Making the call
- Competing with the big boys
- Technology and the disappearance of objects
- Would this sign save your life?
- Highway 61 (and 66, 41, 30, and more) revisited
- Case magazine webinar Q&A
- Georgetown University McDonough School Investors Report
- The scavenger hunt goes high-tech
- Pin-up URL
- Mirror, mirror, on the wall
- RFID: Contrived or cutting edge?
- Cool tools
- Join us
- +Fall 2011
- Seen and Noted
- Seen and Noted
- Daily life, Italian style
- Photography class
- Beyond green-washing
- Showing Baltimore some love
- Stand up and deliver
- QR code idea
- Grand Prix faux pas
- A conversation with Mike Lee—Digital Strategy Adviser
- Widener Admissions
- Playing with your food
- Outsmart your inbox
- Cool Tools
- Join Us
- +Summer 2011
- Seen and Noted
- Reinventing the pinhole camera
- Are you ready for zombies?
- Magazines resist the tide of e-readers
- Don’t filter out the truth
- Sustaining interest
- Adapting to Change
- Designs you know, Designers you don't
- In Person
- Getting the 21st century right
- A different kind of filter
- Really update your resume
- What are you listening to?
- Feeling small?
- Cool Tools
- Join Us
- +Spring 2011
- Seen and Noted
- Seen and Noted
- Real World Marketing
- Bragging rights—and wrongs
- Required reading for aspiring . . . designers
- Tag, you're it!
- Surprise, surprise
- An eye on Baltimore
- Eye candy
- The sincerest form of flattery
- Apple didn't fall far from the tree
- Beyond brand recognition
- Keyword fail
- No waiting room
- Viral video
- The pitfalls of testing a new logo
- Crises . . . or opportunity?
- Innovative Tag Technology for Educational Communicators
- Global Ocean Legacy Brochure
- The many layers of Wallpaper
- Putting the "fun" in functional
- Something to talk about
- Puzzling
- Is it really hip to be square?
- Lost Generation?
- Cool Tools
- Join Us
- +Winter 2011
- Seen and Noted
- Stepping out of line
- The luck of the draw
- Big ideas
- A serious new logo
- Puzzling parking
- A thing of the past
- Hard to swallow
- Reverse psychology
- Logo wizardry
- Perception is reality
- Minding the details
- One touch of nature
- How to not be socially awkward
- Squirrel away this link
- Personalize your tour
- Spooky Spokeo
- Click-alicious
- Join us
- Cool tools
- +Fall 2010
- Seen and Noted
- Before coffee . . . after coffee
- The tagline that helped change the world
- Sunglasses or drill bits?
- The next big thing
- Don't destroy the power of your point
- Shuttering at the thought
- Hold the anchovies, and other recipes for social media success
- The logo gap
- How to cross the street in NYC
- Mixed messages
- When the Shark Bites
- CCSU Website
- Photos in your space
- Same as it ever was
- Losing our minds to the web
- New uses for old objects
- Regulating fake online reviews
- News you can peruse
- Vending machines have their say
- Cool Tools
- Click-alicious
- Join us
- +Summer 2010
- Seen and Noted
- Super SCARY fragilisticexpialodocious
- Are you smarter than a 4th grader?
- Glass half full… of oil
- Reading between the lines
- Stonehenge vs. Foamhenge:
- Wake up and smell the steak
- Welcome to Leisureville
- Always proofread
- A conversation with Bill Shain—Admissions Consultant
- Visualizing Corruption
- Virtual reality
- Fasten your seatbelt
- Up there
- Old media, fresh ideas
- Tufts accepts video applications
- Cool Tools
- Click-alicious
- —Spring 2010
- School's out!
- Presidents who tweet
- Which one is not like the other?
- What’s in a name?
- Slug bug!
- Whoaaaa! Who thought THAT was a good idea?
- Dear [insert name here]
- There is no box
- A conversation with location photographer Bill Denison
- Widener Magazine
- That’s a wrap
- Experience control—the difference between success and failure
- Where in the world is…
- A touchy subject
- "Glee"-ful videos
- A gold medal in tweeting?
- In the palm of your hand, literally
- Cool Tools
- Click-alicious
- Join Us
- +Winter 2010
- Seen and Noted
- An unfortunate flaw
- Sicilian journal
- Good Inn Tension
- Sometimes low tech is high efficiency
- It's okay to be crabby, hon
- Audience participation required
- Controlling the conversation
- But wait...don't order yet!
- A Conversation with Sean Carton—New-Technology Expert
- Lifting Hearts
- Head games
- Just the facts
- Lost and found
- Considering buying an iPad?
- Cool Tools
- Click-alicious
- Just For Fun
- +Fall 2009
- Seen and Noted
- Branding the neighborhood, Hon
- Fast food joints upgrade their ambience
- Capitalizing on distinctiveness
- Coming unglued over see-through envelopes
- Going green goes the distance
- Admissions departments enlist student bloggers
- Mixed message of the month
- A conversation with Judy Phair: communicator, marketer, innovator
- Branding the newest school in America's first research university
- Amore
- Changing other people's minds
- Cell phone apps for college students
- How to tweet in higher ed
- Desperately seeking...something
- Pyramid scheme
- Cool Tools
- Click-alicious
- Just For Fun
- +Summer 2009
- Seen on the Road
- No-name brands
- Write hear, right now.
- Classroom technology blues
- The marriage of art and science
- American Airlines web design
- Ed Gold, Designer, Mentor, Author, Professor
- A GCF Magazine Workshop
- Mighty Microsite
- Marketing: Are you the target? You should be.
- Marketing: From the other side of the mailbox.
- Comic Sans: The red-headed step-child of typography
- Sign of the times
- Legislating legibility
- 1.5 million views in just 60 days
- Your friendly corporate logo
- Extra, Extra!
- Cool Tools
- Click-alicious
- Just For Fun
- +Spring 2009
- Seen and Noted
- Where's the love?
- Punctuation is important. Period.
- Yellow and white dinosaurs on my porch.
- Mining for Stories
- A+ School, A+ Education
- Written in the clouds.
- Ads on YouTube.
- Brought to you by the letter F.
- Four things to know before printing your next job
- If Gutenberg invented the Internet
- Desperate measures
- Cool Tools
- Click-alicious
- Just For Fun
- +Winter 2009
- Bad design-the Bermuda Triangle for marketing messages
- Murphy's law for education communicators
- It's not what you say, it's how you say it...
- Biting off more than your customer can chew
- Unconventional thinking
- Do your print materials make sense in a web-driven world?
- New Magazine Means Business
- Making sure your design presentation is no joke
- New postal regulations for magazine mailings
- Educational programming
- Cool Tools
- Click-alicious
- +Fall 2008
- +Spring 2008
- +Winter 2012