REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Which one is not like the other? Have you heard of the Nexus One? Maybe not, but chances are you have heard of the iPhone. Nexus One is Google’s contribution to the smart phone world and was supposed to outsell Apple’s popular iPhone. In an ultra competitive field, Google failed because of its lack of effective marketing. The lesson for higher education is this: the student experience may or may not be unique at your school. But if you don’t get the word out to potential students, it won’t matter because they won’t realize your institution exists.

Tags: