NOTEWORTHY

Fasten your seatbelt A small budget does not necessarily have to mean limited results. This public service announcement was created with a simple idea and a powerful message. Marketing is all about making an emotional connection with the audience, which this spot illustrates beautifully. Rather than appealing to logic and statistics on seat belts and safety, the commercial cuts right to the chase and exposes what is truly being risked when we forget to buckle up.

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