Old media, fresh ideas Now that the internet is omnipresent, you likely use less and less paper. . . unless you’re one of these artists! It’s amazing what you can create with this medium. Consider the role of various types of media in the marketing for your institution. When you need to convey a lot of information, the internet is usually the most fitting choice. Sometimes, though, a tangible print piece with high-quality photos will do a better job of catching your audience’s attention.