REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Super-SCARY-fragilisticexpialodocious Don’t watch this re-cut version of the original Mary Poppins trailer all alone! Using only footage from the movie and adding a bit of editing and music, this videographer succeeded in creating a downright terrifying remake of the original children’s movie trailer. This is a strong example of the power of presentation. All of the clips in the trailer are found in the real movie, but the context in which they’re given here send a completely different message than the movie’s original sentiment. Here’s further validation to the adage: “It’s not what you say, but how you say it.”

Contributed by Domenica and Elizabeth

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