REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Welcome to Leisureville I recently visited my aunt who lives in Leisureville, one of Florida’s abundant retirement communities. I was struck not only by the precisely manicured lawns but also by the retro look of the community. It felt like a living time capsule. It reminded me that the physical look and feel of a place can really do a lot to make us feel at home. What are you doing to make your alumni feel warm and welcome when they visit campus?

Contributed by Domenica

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