GCF recently completed a brand identity, including a themeline, logo, website, and collateral materials, for Central Connecticut State University’s annual giving campaign. The themeline, “Success begins with CCSU,” shows that the university provides its students with a foundation for a rewarding future. The purpose of the campaign website is to make the giving experience both informative and compelling. Visitors can learn how, why, and where to give, and read success stories from the perspective of select students and faculty members. Each story is accompanied by large rotating portraits that create a sense of motion without video. Also included are “quick takes” that share reasons why others have given.