REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Don’t destroy the power of your point In this now-famous viral video, the “Double Rainbow guy” gets a little too excited when he catches an alluring glimpse of Mother Nature in Yosemite Park. Although the video is pretty hilarious, you can’t help but marvel at the videographer’s child-like enthusiasm. But look what happens when the clip is summarized in a PowerPoint slide.

We’ve lamented the ineffectiveness of PowerPoint in our newsletter before. This example is another reminder that bad design can kill the power of your messages. Thoughtful concepts and outstanding images can capture and convey the meaning and feeling behind the words. Does your graphic standards manual include PowerPoint guidelines for the admissions and development offices who are often out on the road representing your institution? If not, it should, to ensure that your image is under control.

Contributed by Katie

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