Regulating fake online reviews When you rate a restaurant, bar, brand, or purchase online, you’re not usually required to provide details such as your name and contact information. As a result, there is no real way to verify that the review is from a neutral consumer. False advertising, on the other hand, is relatively easy to regulate. If a company’s ad makes false claims, the company can be punished.

The Federal Trade Commission is starting to crack down on fake endorsements, as described in this blog post. The methodology might not be perfect yet, but at least they’re trying.