REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

The logo gap Did you see the new Gap logo? You can stop waiting for your computer to download the rest of the graphic—that’s it. Somehow the word GAP within a square worked fine for us. But moving the square outside the type just doesn’t make sense. Perhaps the stockholders didn’t want to move away from the blue square, and they insisted on keeping an element from the old logo. In any case, the redesign raised so much criticism that the parent company retracted it and plans to keep the original.

Before recreating your institution’s logo, you might want to perform some research:

Get inspired by award-winning logo designs.

Pick the brain of the man who created the FedEx logo.

Contributed by Katie

Tags: