REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

A serious new logo Comedy Central launched a daring rebrand, including a clean new logo, in January. Some critics have decided that the logo is a spoof on the copyright symbol. Perhaps, but a closer look shows a twist that makes the new logo appropriate for a cable channel that shows us the humor in politics, media, and daily life. The new mark is less busy and confusing on the TV screen, adapts to a wide variety of applications, and looks both smart and fun.

Contributed by Domenica

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