REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

A thing of the past I recently spied this relic on a subway platform. As anyone who rides the subway knows, cell phones do not generally get reception underground. So if you need to make a call, you might have to rely on the old-fashioned telephone wires a pay phone connects to. We see similarities to the fate of print materials. Seems as though everyone in the marketing business these days wants to know the future of print. Will it be eliminated, eclipsed by the web?  In some cases, it’s better to have a tangible source of information that you can physically touch. The alumni magazine is a case in point. Statistics show that the majority of alumni prefer reading the print version of the magazine over the online version while waiting at the doctor’s office or, well, sitting on the subway.

Contributed by Katie

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