REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Big ideas I recently came across the work of Dutch visual artist Helmut Smits. His images are funny, thought provoking, clever, ironic, and witty. His portfolio is a tribute to the power of ideas to make us pause, smile, think, and react. He reminds me that ideas are at the heart of all great communications—a fact that bears remembering in our hyper-textual, technology-obsessed world.

Contributed by Domenica

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