REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Hard to swallow It’s not hard finding unintended humor in Ricola’s TV commercials. Maybe silliness helps sell cough drops. What surprises me is that Ricola’s ads present two different ways to pronounce the product. Is it REE-cola or Ri-COH-lah? When most companies struggle to gain name recognition, what is the advantage in adding to the confusion? From cough drops to college communications—we can’t forget to keep our messages clear and consistent.

Contributed by Domenica

Tags: