REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Stepping out of line I recently saw a poster (left) designed for ABSA, a financial institution in South Africa. It immediately brought to mind a famous poster (right) created by Paula Scher for the Public Theater in New York. The similarity between the two is obvious, but the reason why they are so alike is not. The easy availability of everything online is blurring the lines of what does or does not constitute plagiarism. If you see it and like it, why not go ahead and use it? This practice of “borrowing” has infiltrated the practice of college paper writing, book publishing, and visual design. We need to restore our understanding of what constitutes an original work in a time where limitless access tempts us to step where we shouldn’t.

Contributed by Domenica

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