REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Bragging rights—and wrongs I’ve been flying around the country all my life, and Southwest Airlines used to be the cheap and dirty alternative to the more “respectable” airlines. However, I recently chose Southwest for a flight to Las Vegas because they had the lowest fare and the most convenient travel times. According to Zagat’s 2010 Airline Survey, Southwest ranked number one in Best Consumer On-Time Estimates–Domestic, Website, Check-in Experience, Best Value—Domestic, and Best Luggage Policy—Domestic. It seems they’ve come a long way. But if you visit Southwest’s website, you won’t see an oversized Zagat banner or badge. Their low prices, friendly crew, and satisfying customer experiences speak louder than any boastful link to the rankings.

Contributed by Jenny

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