FEATURE : Global Ocean Legacy Brochure

GCF worked with The Pew Charitable Trusts to create a brochure to inspire major gifts for the Global Ocean Legacy campaign. This campaign raises funds to protect marine reserves throughout the world’s oceans, providing ocean-scale ecosystem benefits that help conserve global marine heritage. The brochure was used as a handout to potential donors at a fundraising dinner. The small size was purposeful—the brochure was designed to make it fit easily into a coat pocket or purse. The cover copy, “A small brochure about the largest ocean protection program on the planet,” reinforces the idea that a big message is being delivered in a small package.