REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Keyword fail I recently had a good laugh at the expense of Google Ads. The article above trashes the practice of inserting loose postcards in magazines, but the Google Ad at the bottom offers fast, full-color postcard printing. The humorous juxtaposition reminds us that although technology—such as keywords and SEO terms—can help drive visitors to our websites and make our jobs easier, the intricate back-end programming doesn’t always work the way we think it will.

Contributed by Theresa

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