REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

No waiting room No one knows how to wait any more. Nearly a third of consumers start abandoning slow websites within one and five seconds, says Gomez, the author of a new study on the subject. As a result of the fast pace of today’s world, we expect prompt, effective results every time. There’s no waiting for someone to check their voicemail and call you back—instead, you text them or email them for an immediate reply. University admissions personnel take heed: if you don’t react immediately to admissions requests and questions, your prospectives might go elsewhere. Lamentable, yes, but true nonetheless.

Contributed by Halley

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