REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Required reading for aspiring … designers Looking for tips on perfecting the craft of design? Zinsser’s book for writers is filled with advice on creating clean, interesting, smart writing. But everything he says about the written word also applies to the design process. He tackles the big issues—simplicity, clutter, style, audience, usage, and more. Good writing—like good design—is about communicating effectively. This is a handbook for anyone who seeks advice on creating stronger messages, no matter the medium.

Contributed by Domenica

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