REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Surprise, surprise No one was more surprised than Chris Spurlock when the resume he posted to Facebook and Twitter went viral. It has been retweeted 5,300 times to date. Chris gives advice to resume writers here. What he doesn’t mention, however, is the key reason why the resume was such an amazing success: he observed one of the fundamental maxims of communication, which is to take a familiar concept and present it in a fresh way. If your audience doesn’t know you exist, try reaching them in an unexpected way. You may be just as surprised as Chris Spurlock by the results.

Contributed by Domenica

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