REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Tag, you’re it! Are you keeping up with the latest trend in social media? I came across this ad for the JFK Presidential Library and Museum in a February issue of Newsweek magazine. In the speech bubble above Kennedy is a QR code that, when captured (via photo or QR tag reader), directs your smart phone to the JFK Twitter feed @Kennedy1960. There, you can follow Kennedy’s 1,000 days in office through tweets about what he did each day. It reminds me of the Little Orphan Annie secret decoder ring from the movie A Christmas Story. Being in the know makes you feel as if you are part of something exclusive, a movement that not everyone knows about or participates in yet. Institutions can take advantage of this inclusive feeling with QR codes that, for example, send college fair visitors to an exclusive admissions video or website. Just make sure that you don’t disappoint visitors with a “drink more Ovaltine” type message.

Contributed by Jenny

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