REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

The sincerest form of flattery Speaking of trying to mimic Apple, this year’s Motorola Superbowl ad depicts a young man using the new Xoom tablet to break the monotony of his dystopian work environment. The ad brings to mind Apple’s iconic 1984 commercial introducing the Macintosh personal computer for the first time. The Apple ad shows an athlete running into a sort of brainwashing assembly to smash the overhead screen with a sledgehammer. It was a powerful anti-conformist message that was released in a symbolic year, which George Orwell imagined in his novel Nineteen Eighty-Four. It seems that Motorola was trying to cash in on the success of a truly revolutionary campaign. But the recent commercial falls short in that it is less interesting and less dramatic. And, since the iPad is already in consumers’ hands, the Motorola ad simply demonstrates that Apple is ahead of them on all counts.

Contributed by Katie

Tags: