REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Viral video Why should you care about viral videos? Because they give us a common language with which to reach audiences. Geico has shown that it knows how to harness the popularity of viral videos. The original viral video (warning: contains language that some might find offensive) highlights the stubborn refusal of a talking bear to accept an HTC Evo in place of an iPhone4. The Geico ad features the same talking bears, and the inside joke made me chuckle. It’s a funny, smart, and memorable commercial for those of us who are familiar with the original.

Contributed by Katie

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