REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Are you ready for zombies? The Center for Disease Control and Prevention (CDC) recently released a blog entry explaining how to prepare for an invasion of the undead. The publicity stunt called attention to emergency preparedness no matter what the circumstance—whether a hurricane, an epidemic, or another kind of disaster. The blog, which normally sees 1,000 hits per entry, suddenly underwent a barrage of nearly one million hits (according to an article in the Seattle Times). The CDC’s server-crashing article shows that even the government is playing by social media rules. Humor gets people’s attention, and pop-culture phenomena like zombies can actually help get an important message across by making it memorable and shareable.

Contributed by Theresa

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