REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Don’t filter out the truth Online organizer Eli Pariser gave a TED talk in which he cautioned that internet filters, now in use by Facebook, Google, Yahoo! News, and others, are creating individual information bubbles in which each of us is isolated. “The internet is showing us what it thinks we want to see,” he says, “but not necessarily what we need to see.” These filters often keep us from being exposed to challenging or uncomfortable points of view. As marketers, we need to welcome all voices that inform a discussion on Facebook, in our alumni magazines, or in conversations around campus.

Contributed by Theresa and Katie

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