REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Sustaining interest When GCF landed in Milwaukee for our company retreat, we began with a tour of the historic Miller Brewing Company and a few beer samples. At the end of our tour, our guide mentioned the company’s commitment to the environment and invited everyone to take a copy of their sustainability report available at the back of the room. We were impressed. Your campus tour guides could do something similar at the end of a campus tour to emphasize your school’s sustainability commitment. We’ve noticed in looking at university Facebook pages that fans are interested in what colleges are doing to become more environmentally friendly. Have you thought about offering prospective students and their parents a sustainability report of your own?

Contributed by Theresa

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