REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Beyond green-washing Coca-Cola is putting their advertising money where their mouth is with a new billboard concept in Manila, Philippines. The billboard, which celebrates a partnership between the soda giant and the World Wide Fund for Nature–Philippines, is covered with tea plants, each of which can absorb an average of 13 pounds of carbon dioxide in a year. What we like about the sign (besides cleaner air) is that Coca-Cola isn’t just saying that they’re green—they’re actually putting the message to work and making it stronger than words. Showing your audiences by doing is always more powerful than simply saying it.

Contributed by Theresa

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