REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Grand Prix faux pas During the Grand Prix race held in Baltimore, I saw a banner across from the stands with a large QR code printed on it. Unfortunately, it was too far away for anyone to capture the code with a smart phone. Uh-oh! Poor planning caused that ad campaign to crash and burn. It’s so important to think through how we use the new tech tools. With budgets tighter than a racecar driver’s harness, we need to make sure every dollar is spent on materials that are actually designed to reach our audiences.

Contributed by Theresa

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