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CASE Online Speaker Series
December 7, 2011
12–1:30 p.m.

Get Real, Get Read: Producing a Magazine Your Alumni Will Read
Is your alumni magazine making it to the nightstand, or is it landing in the recycle bin? If your publication isn’t being read, this seminar can help you determine why and what to do about it.

Brenda Foster joins two of higher education’s well-known magazine leaders, Ingrid Heim of Temple University and Dale Keiger of Johns Hopkins University, in a lively discussion that will address the biggest obstacles facing alumni magazines today. How do you produce a better magazine in spite of budget cuts and resource limitations? How can you best manage institutional politics and relationships with stakeholders?

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