REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

QR code idea In our last newsletter, we talked about the importance of visiting campus in person. But there are some visitors who either don’t take the guided tour or can only be on campus when you are not. In preparation for these self-guided guests, many institutions are adding QR codes to signage. For example, a science building might feature a QR code that links to a video tour of the lab’s latest equipment. According to this article, providing more information helps potential consumers get closer to making a decision. Following that logic, QR codes around campus could help your prospects become more certain about their decision to apply.

Contributed by Katie

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