FEATURE : Widener Admissions

How do you get the attention of your audience?

The key is to show instead of tell. This is exactly what we’ve done with Widener’s new admissions materials. As the university’s branding messages have evolved, the focus shifted to leadership. But the word “leadership” is not memorable, nor is it unique. “Not for followers,” on the other hand, conveys the concept of becoming a leader without using a cliché, and unexpected images drive the idea home: This place is different.

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