REAL WORLD MARKETING

Miscellaneous observations from an educational communicator’s perspective

Amazon’s new cutthroat practices Amazon.com has begun using brick-and-mortar stores as a showcase for products it sells online through its Price Check app. Consumers are encouraged to scan the barcode on a product or take a picture of it, then leave the store and buy the item from Amazon—at a 5% discount. The website lets customers have their cake and eat it, too, by giving them a product they can touch and feel, at a discount price that competitors can’t match. Amazon does not seem interested in the idea that this campaign could drive local retailers out of business. Ultimately the consumer is the biggest loser—fewer jobs in the community and fewer choices in the marketplace.

Contributed by Domenica

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